Corporate Environmental Strategy: Honda, Toyota, Shell & BP

Corporate environmental strategy (CES) involves the tools, management programs, processes, and product development choices that allow a firm to pursue competitive advantage through environmental management strategies.

Management scholars such as Deming and Juran spent several decades after World War II making sure that quantity and quality processes entered the plans of corporate strategy, along with the classical concerns of price, technical quality, and distribution matters. In a similar but often more diffuse manner, the proponents of corporate environmental strategy began, in the l970s through the l990s, to alter the standard decision models of corporate strategy to include externalities that challenged the future growth of corporations, such as new environmental regulations or irregularities in energy markets and pricing. (more…)

Electric Drive Systems: Fuel Cell Vehicle Systems

The primary electric drivetrain components for fuel cell vehicles are the same as those for any electric vehicle: traction motors, power electronics, and batteries. Electric drive components require their own sets of auxiliaries and management systems, for control and cooling of the equipment. A fuel cell vehicle may have a hybrid powertrain, in which the fuel cell is sized at less than the vehicle’s peak power requirement and additional power is supplied from an electricity storage device, such as a high-power battery or ultracapacitor. Although a hybrid power train is more complex than one using a fuel cell alone, it offers advantages of regenerative braking, (more…)

Hydrogen Fuel Cell Powered Flight Takes Off

hydrogen fuel cell
On a bright, blue morning at Hamburg Airport, the aeronautics industry came a giant step closer to changing the future path of alternative energy aircraft. That’s the morning that the Antares DLR H-2 motor glider became the first aircraft in history to take off solely under hydrogen cell power. (more…)