In this new century, there is considerable pressure on the top six automakers to reduce their environmental and ecological footprint calculation. The automaker that wins the race to build and sell the superior car will shape consumer preferences, thereby boosting sales and profits. The winning firm will fashion a corporate strategy that drives automobile emissions to near zero while simultaneously providing high levels of performance, safety, and comfort. (more…)
Corporate environmental strategy (CES) involves the tools, management programs, processes, and product development choices that all ...
In the pursuit of superior cars, electronic products, and computing, several leading multinational corporations began in the last q ...
Although it is significant that many of the above four imperatives are qualitative, not quantitative, such new efforts have begun t ...
This latter form of new car taxes can actually serve as an impediment to higher fuel economy to the extent that increased energ ...
There are several options that, ultimately, must be integrated when attempting to realize a change in corporate culture: the legal ...
