Case Example of Corporate Environmental Strategy in Practice

In this new century, there is considerable pressure on the top six automakers to reduce their environmental and ecological footprint calculation. The automaker that wins the race to build and sell the superior car will shape consumer preferences, thereby boosting sales and profits. The winning firm will fashion a corporate strategy that drives automobile emissions to near zero while simultaneously providing high levels of performance, safety, and comfort. (more…)

Information Programs To Increase & Improve Fuel Economy

A variety of information programs exist in the major automobile markets to assist potential purchasers of new cars in comparing fuel economy characteristics (and other attributes) among competing vehicles. However, there is no evidence that the existence of such systems plays a significant role in consumer choice of vehicles. For example, in 1995, the light duty fleets in the two European countries with fuel economy labeling systems (Sweden and the United Kingdom) were the least efficient in Europe (according to International Energy Agency data). (more…)