Corporate environmental strategy (CES) involves the tools, management programs, processes, and product development choices that allow a firm to pursue competitive advantage through environmental management strategies.
Management scholars such as Deming and Juran spent several decades after World War II making sure that quantity and quality processes entered the plans of corporate strategy, along with the classical concerns of price, technical quality, and distribution matters. In a similar but often more diffuse manner, the proponents of corporate environmental strategy began, in the l970s through the l990s, to alter the standard decision models of corporate strategy to include externalities that challenged the future growth of corporations, such as new environmental regulations or irregularities in energy markets and pricing. (more…)
